Wrapping the Marketing Year
To Our Clients, Family and Friends - We made it! Another year is in the books, and wow, what a year it was! A huge thanks to all of [...]
How to Use Empathy Marketing to Connect with Your Audience
In 1970, the average American saw 500 advertisements a day. Now, in 2022, the average Americans sees 4,000-10,000. Strangely though, as the number of ads has grown, their impact [...]
8 Best Practices for PPC Landing Pages
It’s a common mistake to treat paid traffic like organic traffic. Organic traffic comes through search engines such as Bing or Google. Its users are generally interested in exploring [...]
How to Create a Local SEO Strategy
Local businesses once relied on word-of-mouth, but online search is gradually overtaking it. Rather than ask their neighbors, Americans ask the internet instead. Almost half (46%) of Google searches are [...]
How to Improve Your Google Ranking
Google ranks and sorts websites based on criteria coded into its algorithm. Part of this algorithm involves rating pages according to over 200 factors, including keywords, backlinks, and user [...]
Why You Should Never Buy Email Lists
As a digital marketing agency that’s been in business for over 40 years, we have pretty much seen and heard it all. One question we get time and time [...]