How to Improve Your Google Ranking
Google ranks and sorts websites based on criteria coded into its algorithm. Part of this algorithm involves rating pages according to over 200 factors, including keywords, backlinks, and user [...]
Why You Should Never Buy Email Lists
As a digital marketing agency that’s been in business for over 40 years, we have pretty much seen and heard it all. One question we get time and time [...]
How to Create Emails Customers Will Read
Of all the digital tactics a business can pursue, email may be the most cost-effective one of them all. For every dollar spent, you can expect $42 back on [...]
Why Limiting Consumer Choices Leads to Higher Sales
Consumers want choice. At least, that’s what they claim. But, strangely, when they’re given more choices, they’re less likely to pick one. Researchers refer to it as the paradox [...]
Psychology of Decision Making: How to Create Authority Cues
Humans respond instinctively to authority. It’s part of our upbringing and our nature. People who are knowledgeable, credible, and trustworthy exert greater influence through their opinions and recommendations. This [...]
How to Attract Customers Through Brand Exposure
Ever wonder why workplace romances are so common? Why kids who live next door become best friends? Why sequels and remakes are so popular? It’s because we’re drawn to [...]