How to Create Emails Customers Will Read
Of all the digital tactics a business can pursue, email may be the most cost-effective one of them all. For every dollar spent, you can expect $42 back on [...]
Why Limiting Consumer Choices Leads to Higher Sales
Consumers want choice. At least, that’s what they claim. But, strangely, when they’re given more choices, they’re less likely to pick one. Researchers refer to it as the paradox [...]
Psychology of Decision Making: How to Create Authority Cues
Humans respond instinctively to authority. It’s part of our upbringing and our nature. People who are knowledgeable, credible, and trustworthy exert greater influence through their opinions and recommendations. This [...]
How to Attract Customers Through Brand Exposure
Ever wonder why workplace romances are so common? Why kids who live next door become best friends? Why sequels and remakes are so popular? It’s because we’re drawn to [...]
2022 And The Future Of Social Media
What started as a fun way to network with friends and family has exploded over the last few decades into a multi-billion dollar industry. Social media is more than just [...]
How to Influence Customers: Creating Social Proof
We humans are social creatures. We’re drawn to other people, not only for comfort and safety, but insight as well. How other people behave tells us a lot about the [...]