What is Tactical Marketing
Like military campaigns, marketing campaigns require both clear strategy and strong tactics. Without a strategic framework, it’s doubtful your efforts or objectives will produce meaningful or desired results. Without [...]
What Is Call Tracking & Why Is It So Important?
Information is the lifeblood of marketing. The more you know about your customers, the easier it is to promote yourself to them. But while marketing has become increasingly digital, [...]
Squeeze Page vs Landing Page: What’s the Difference?
Digital marketing campaigns exist in order to generate leads and convert those leads into customers. Though a well-built website will attract visitors, it’s not as focused as a squeeze [...]
Top 5 Errors to Avoid in Your Mobile Marketing Efforts
With most internet traffic coming from phones rather than desktops, mobile marketing has become the way for companies to connect with customers and drum up new business. However, errors in [...]
What are the Benefits of Google Analytics 4?
Digital marketing is data driven. Businesses need a way to measure user engagement on their websites and apps, so they can easily determine where they’re succeeding and where they can [...]
What is Ad Fatigue and How Do You Overcome It?
Every marketing campaign, no matter how well designed, is vulnerable to ad fatigue, which occurs whenever your ads are seen so much they become tiresome. Instead of standing out, they [...]