What are the Benefits of Google Analytics 4?
Digital marketing is data driven. Businesses need a way to measure user engagement on their websites and apps, so they can easily determine where they’re succeeding and where they can [...]
What is Ad Fatigue and How Do You Overcome It?
Every marketing campaign, no matter how well designed, is vulnerable to ad fatigue, which occurs whenever your ads are seen so much they become tiresome. Instead of standing out, they [...]
What is a Good ROAS?
Your products and services might be the best, but if no one knows about them, it’s unlikely you’ll see a lot of customer conversions. That’s where advertising comes in. [...]
Wrapping the Marketing Year
To Our Clients, Family and Friends - We made it! Another year is in the books, and wow, what a year it was! A huge thanks to all of [...]
How to Use Empathy Marketing to Connect with Your Audience
In 1970, the average American saw 500 advertisements a day. Now, in 2022, the average Americans sees 4,000-10,000. Strangely though, as the number of ads has grown, their impact [...]
8 Best Practices for PPC Landing Pages
It’s a common mistake to treat paid traffic like organic traffic. Organic traffic comes through search engines such as Bing or Google. Its users are generally interested in exploring [...]