What is Ad Fatigue and How Do You Overcome It?
Every marketing campaign, no matter how well designed, is vulnerable to ad fatigue, which occurs whenever your ads are seen so much they become tiresome. Instead of standing out, they [...]
What is a Good ROAS?
Your products and services might be the best, but if no one knows about them, it’s unlikely you’ll see a lot of customer conversions. That’s where advertising comes in. [...]
Wrapping the Marketing Year
To Our Clients, Family and Friends - We made it! Another year is in the books, and wow, what a year it was! A huge thanks to all of [...]
How to Use Empathy Marketing to Connect with Your Audience
In 1970, the average American saw 500 advertisements a day. Now, in 2022, the average Americans sees 4,000-10,000. Strangely though, as the number of ads has grown, their impact [...]
8 Best Practices for PPC Landing Pages
It’s a common mistake to treat paid traffic like organic traffic. Organic traffic comes through search engines such as Bing or Google. Its users are generally interested in exploring [...]
How to Create a Local SEO Strategy
Local businesses once relied on word-of-mouth, but online search is gradually overtaking it. Rather than ask their neighbors, Americans ask the internet instead. Almost half (46%) of Google searches are [...]