YPM Blog2023-06-19T15:24:29-07:00

What Is Call Tracking & Why Is It So Important?

November 15th, 2023|

Information is the lifeblood of marketing. The more you know about your customers, the easier it is to promote yourself to them. But while marketing has become increasingly digital, [...]

What are the Benefits of Google Analytics 4?

May 15th, 2023|

Digital marketing is data driven. Businesses need a way to measure user engagement on their websites and apps, so they can easily determine where they’re succeeding and where they can [...]

What is Ad Fatigue and How Do You Overcome It?

April 12th, 2023|

Every marketing campaign, no matter how well designed, is vulnerable to ad fatigue, which occurs whenever your ads are seen so much they become tiresome. Instead of standing out, they [...]

What is a Good ROAS?

March 9th, 2023|

Your products and services might be the best, but if no one knows about them, it’s unlikely you’ll see a lot of customer conversions. That’s where advertising comes in. [...]

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