YPM Blog2024-03-13T10:34:22-07:00

What is Tactical Marketing

December 13th, 2023|

Like military campaigns, marketing campaigns require both clear strategy and strong tactics. Without a strategic framework, it’s doubtful your efforts or objectives will produce meaningful or desired results. Without [...]

What Is Call Tracking & Why Is It So Important?

November 15th, 2023|

Information is the lifeblood of marketing. The more you know about your customers, the easier it is to promote yourself to them. But while marketing has become increasingly digital, [...]

What are the Benefits of Google Analytics 4?

May 15th, 2023|

Digital marketing is data driven. Businesses need a way to measure user engagement on their websites and apps, so they can easily determine where they’re succeeding and where they can [...]

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