Email vs. SMS Marketing: When to Use Each (and When to Use Both)
Digital marketing targets customers with messages that are timely, relevant, and personal. Few channels do this more effectively than email and Short Message Service (SMS). Unlike social media or [...]
Google Enters “AI Mode”: What Marketers Need to Know About Google’s AI Testing and the Rise of ChatGPT
As AI tools like ChatGPT and Google's AI Overview continue to transform how users interact with the web, Google is taking major steps to stay [...]
The Ultimate Guide to Bluesky: What Marketers and Everyday Users Need to Know
In the ever-evolving world of social media, platforms come and go, but Bluesky is making waves as an alternative to traditional networks like X (formerly Twitter). Whether you’re a [...]
Everything Marketers Need to Know About Google Performance Max: Assets, Specs, and Optimization
Google Performance Max campaigns are quickly becoming a go-to strategy for marketers looking to diversify their paid media approach. As a goal-based campaign, PMax enables advertisers to access the [...]
Dissecting Digital Advertising Spend During an Election Year: 2024 vs. 2020
Election years are a unique and dynamic time for advertising, with political campaigns driving significant changes in the digital advertising landscape. As we approach the 2024 elections, it is [...]
While Supplies Last: How to Make Customers Act By Creating Urgency
Why do so many ads remind us that their offers are only good “while supplies last?” Because successful marketing doesn’t just connect the right person to the right product. [...]