YPM Blog2023-05-04T10:29:56-07:00

What are the Benefits of Google Analytics 4?

May 15th, 2023|

Digital marketing is data driven. Businesses need a way to measure user engagement on their websites and apps, so they can easily determine where they’re succeeding and where they can [...]

What is Ad Fatigue and How Do You Overcome It?

April 12th, 2023|

Every marketing campaign, no matter how well designed, is vulnerable to ad fatigue, which occurs whenever your ads are seen so much they become tiresome. Instead of standing out, they [...]

What is a Good ROAS?

March 9th, 2023|

Your products and services might be the best, but if no one knows about them, it’s unlikely you’ll see a lot of customer conversions. That’s where advertising comes in. [...]

Wrapping the Marketing Year

December 12th, 2022|

To Our Clients, Family and Friends - We made it! Another year is in the books, and wow, what a year it was! A huge thanks to all of [...]

8 Best Practices for PPC Landing Pages

August 23rd, 2022|

It’s a common mistake to treat paid traffic like organic traffic. Organic traffic comes through search engines such as Bing or Google. Its users are generally interested in exploring [...]

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