Fall is here which means it’s time to kick off your digital marketing game plan for the 2024 season. Just like a veteran football coach prepares their team for a successful season with a well-thought-out game plan, effective digital marketing requires meticulous budget preparation to score big wins.

And as any wise digital marketer or football coach knows, allocating resources appropriately is a huge factor in whether you win or lose. Below are some of our tips to keep in mind when planning for the upcoming season:

  1. Building Your Digital Marketing Playbook: Identify your marketing objectives and create a playbook of strategies that align with your goals.
  2. Scouting the Competition: Just like studying your opponents on the football field, competitive analysis is a crucial part of giving you a strategic edge.
  3. Quarterbacking Your Budget: Much like distributing passes in a football game, successful digital marketers know how to allocate their budgets to different tactics.
  4. Defending Your ROI: As any coach knows, halftime adjustments to secure a victory are sometimes necessary. Be sure to analyze your performance and make budget changes when called for.

Success in digital marketing starts with a winning game plan. Huddle up with the YPM digital marketers who will guide you towards crafting a budget that’s ready to tackle the competition head-on. Get ready to kick off your digital marketing journey!

TIPS & TRENDS: Score Big with a Content Strategy

Did you know that a well-planned content strategy can boost your touchdown rate by up to 72%? Start by identifying your target fans and their game-day needs, then craft valuable content that tackles their interests. Don’t forget to use analytics to fine-tune your playbook. Need help? Let’s make your content a game-changer!

SOCIAL MEDIA ROUNDUP: Some Viral Posts to Keep You in The Know

If you’re on social media, you’ve probably noticed the recent fascination with the Roman Empire. How often do you think about it? And for those who might not be up to date, Taylor Swift is once again making waves, this time by dating a famous NFL player. This has led to a significant boost in football viewership and a 400% increase in Travis Kelce’s jersey sales.

ON THE BLOG: Top 5 Errors to Avoid in Your Mobile Marketing Efforts

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