Going on a treasure hunt, X marks the spot…

Who doesn’t love a good treasure hunt? The thrill of the hunt makes reaching that destination even more rewarding. That being said, when it comes to your business, you don’t want to send your customers on a treasure hunt to find what they’re looking for. From the moment they open their browser, their search should be effortless. Instead of a path that takes them around twists and turns that could throw them perilously off base, it should be a straight line to the treasure.

We’ve compiled some of our favorite resources to help you on your search engine optimization journey.

TIPS & TRENDS: E.A.T.

Google search is like king of the hill – one on top and everyone trying to push them off. But kings don’t stay no. 1 because they’re big. They demonstrate Expertise, Authority, & Trust (E.A.T.) Once your website has those, no one can knock it or you off.

ON THE BLOG: How to Improve Your Google Ranking

Google ranks and sorts websites based on criteria coded into its algorithm which involves rating pages according to over 200 factors, including keywords, backlinks, and user engagement. The best way to get ranked high? Deliver high-quality content. READ MORE. 

DID YOU KNOW? Take a picture. It lasts longer.

If pictures are worth 1,000 words, they’re worth even more to Bing and Google. Strong, original images get rewarded with higher search rankings, so post as many as you can! Having trouble finding some? TALK TO OUR DIGITAL TEAM.  They’ll have you picturing success!

IN CASE YOU MISSED IT: Why Limiting Consumer Choices Leads to Higher Sales

Consumers want choice. At least, that’s what they claim. But, strangely, when they’re given more choices, they’re less likely to pick one. Researchers refer to it as the paradox of choice. READ MORE.