As the crisp November air brings a swirl of autumn leaves and the scent of pumpkin spice, we find ourselves in the heart of the Thanksgiving season. In the world of digital marketing, our gratitude knows no bounds, for this is a time to reflect on the bountiful blessings that make our profession uniquely exciting and rewarding.

As marketers, we’re not just gearing up for the holidays; we’re preparing for a feast of opportunities. We’re thankful for the sophisticated tools that allow us to track and attribute our successes, turning the sometimes elusive realm of ROI into a clear, well-lit path. In this season of giving, we also cherish the gift of precision—the ability to define audiences with the finesse of a perfected pumpkin pie recipe, thanks to interest targeting and data insights.

So, as we gather around to celebrate what we’re all thankful for, let’s raise a virtual toast to the wonders of digital marketing—where tracking is as reliable as grandma’s pecan pie recipe and the platforms are as diverse as a Thanksgiving menu.

Wishing you a season filled with gratitude, successful campaigns, and the joy of connecting.

TIPS & TRENDS: Don’t Leave Any Leads On The Table

Elevate your lead generation feast with lead ads and instant forms on Meta—a strategy proven 85% more cost-effective according to a Meta study. Skip the detour to your website’s form and welcome high-quality leads directly. This holiday season, streamline your approach for efficient and impactful online marketing.

SOCIAL MEDIA ROUNDUP: ‘Tis The Season For Social Shopping

According to a recent Shopify-Gallup survey, 48% of Gen Z Americans (ages 18-29) will do at least some of their holiday shopping on social media platforms like TikTok and Instagram. That percentage is significantly higher than 33% of overall shoppers who said the same. READ MORE. 

ON THE BLOG: What Is Call Tracking & Why Is It So Important?

Something all digital marketers are thankful for this Thanksgiving season is the ability to track and attribute results to different advertising initiatives. One way of doing that is by tracking calls for length and overall quality… READ MORE.

CEO CORNER: A Message from Steve Lendino, President & CEO of YPM

As we gather with loved ones, I want to extend our deepest gratitude to each of you. Your trust in our collective digital journey empowers us to reach new heights. This Thanksgiving, I’m thankful for the collaborative spirit that defines our partnership. Together, we’ve woven success stories and embraced the dynamic world of digital marketing. Your vision inspires us, and your success is our greatest reward. Wishing you, your loved ones and families a joyous Thanksgiving filled with warmth, laughter, sound health and the satisfaction of shared achievements. Be safe!