Let’s go back to childhood for a moment and think about the perfect peanut butter and jelly sandwich. First, there’s your favorite bread (crusts optional), then we have equal parts peanut butter and your favorite jelly (we like raspberry here at YPM). As you take the first bite, the experience should be bursting with flavor but also practical in the sense that the sandwich provides nourishment. It’s perfect.
Content and SEO strategies need to stick together like peanut butter and jelly. As you know, in order to be successful with SEO a brand needs to have a fundamental understanding of the importance of this pairing for both the user experience and search engine rankings.
Like a hearty bread to bind your peanut butter and jelly, it’s important to have a solid foundation in any content strategy by first identifying what type of content is needed. The goal of a website, for instance, is to be able to articulate as many facts as possible that pertain to your business and industry to help build credibility and authority online.
Here are some key ways that can be mastered:
- Develop content outlines for the different categories or business needs;
- Map out the content hierarchy;
- Copy created should be at an eighth grade reading level;
- Detailed descriptions should be included for authority;
- Images and videos will ensure higher rankings but they need to be optimized for fast load times;
- Lastly, never copy another website’s content verbatim.
Take another bite of your PB&J. For search engines like Google, website content establishes a relationship between a brand and its authority on a subject matter. This is important to understand because websites are indexed against this database of information that search engines build and pull from.
Content and SEO strategies need to stick together like peanut butter and jelly.
By properly developing a content strategy that aligns with the customer’s journey, a business is building content that is deemed authoritative by Google and credible within the eyes of searchers, building trust and in turn, leads.
Need a tasty content strategy for SEO? Contact us when you’re finished with your sandwich and we will be happy to help you.