And they’re off! The new year is already off to the races – don’t let 2024 be the year you get left behind. As your trusted source for all digital marketing news we have compiled a list of marketing tactics that could have you taking a victory lap this year.

1. AI-Powered Personalized Marketing

Utilize artificial intelligence for advanced personalization in marketing campaigns. AI algorithms can analyze user behavior and preferences to deliver highly tailored content, improving user engagement and conversion rates.

2. Video Marketing Dominance

Video content continues to be a key player in digital marketing. Short-form videos on platforms like TikTok and Reels, as well as long-form videos on YouTube, provide opportunities for brands to connect with their audience in a more immersive way. And even when video content might not make the most sense for your brand – advertising on video platforms where your customers are will be key.

3. Voice Search Optimization

Over the last few years, the increasing use of voice-activated devices has called for the optimization of content for voice search. Brands need to adapt their SEO strategies to accommodate natural language queries and focus on conversational keywords.

4. Influencer Marketing Evolution

Influencer marketing continues to evolve, with a shift towards long-term partnerships and authenticity. Brands are expected to collaborate with influencers who align with their values, and influencers will play a more integral role in shaping brand narratives.

5. Privacy-Centric Marketing

With increasing concerns about data privacy, marketers need to prioritize transparent data practices and comply with privacy regulations. Strategies like zero-party data collection and explicit consent mechanisms will become more prevalent.

TIPS & TRENDS: Are You Staying Compliant?

Hold tight to the reins, marketers! In 2024, privacy compliance measures remain a key player, demanding compliance with stringent data protection rules (i.e. GDPR, CCPA, etc.). Marketers must prioritize transparent data practices, offering consumers explicit choices regarding their information. This year we will see a broader trend of privacy measures unfold, urging marketers worldwide to adopt robust strategies.

DID YOU KNOW? Sometimes Shorter is Better

Short-lived social posts like “Stories” on Instagram are gaining in popularity with a variety of businesses and brands. Marketers can leverage ephemeral content for time-sensitive promotions, behind-the-scenes glimpses, and real-time engagement with their audience.

ON THE BLOG: Get Tactical About Marketing

Like military campaigns, marketing campaigns require both clear strategy and strong tactics. Without a strategic framework, it’s doubtful your efforts or objectives will produce meaningful or desired results. READ MORE.