WE ONLY
HIRE
SUBJECT
MATTER
EXPERTS.
Our Process
Everyone has a process.
Ours has 40 years of experience.
With more than 40 successful years of media and marketing experience, we’re pretty confident in the way we do things. Whether you have a new brand that’s just starting out, or looking to take your company to the next level, YPM creates all our marketing campaigns from scratch with the sole focus of growing your business.
Here’s how we do things:
Research
We start by getting our hands dirty. Data, reports, analytics: we want to be in all of it! We poke and pry with a purpose, and that purpose is your brand.
Plan
Strategy is a team sport, and our award-winning team collaborates to create your compelling story. We develop our campaigns from scratch to achieve your unique objectives.
Create
We take our findings and create something extraordinary. This is where our team does what they do best, we implement our plan of action and weave your brand into your customer’s life.
Measure
We don’t launch and leave. We measure, we test, and we optimize continuously. We figure out what’s working, and what could be working better.
Analyze
Your brand doesn’t close up shop because the campaign is done, and neither do we. Once a campaign ends the fun begins: we analyze and report, then start looking for ways to make it better.