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  • Dex Media acquires YP Holdings to create DexYP™

    Posted Jun 30th, 2017 By in Industry News With | No Comments

    Dex Media acquires YP Holdings to create DexYP™, expanding its Thryv℠ local business automation software nationwide. New 48-state sales organization to help local businesses compete and win in today’s on-demand, national-chain market. DALLAS, June 30, 2017 – Dex Media, Inc. today announced that it has acquired YP Holdings, a leading marketing solutions and search platform …

  • Why An SEO Audit Is Important For Optimizing Your Web Presence

    Posted May 2nd, 2017 By in SEO & SEM Case Studies With | No Comments Why An SEO Audit Is Important For Optimizing Your Web Presence

    Depending on how much traffic your websites receives on a daily basis an SEO audit might be needed. If your business has a website, having an SEO audit will give it a strong web presence and keep you ahead of the competition, however, there will be a time where you need to have it refreshed. …

  • Four Helpful Tips For An Effective Mobile App Strategy

    Posted May 2nd, 2017 By in Mobile With | No Comments Four Helpful Tips For An Effective Mobile App Strategy

    If you think mobile apps are for big name brands like Wal-Mart or Amazon, think again. Many businesses are following this popular trend and are reporting positive results when they create a personal application for their clients to use. An effective mobile strategy involves more than just a mobile compatible website and easy navigation. Having …

  • The Reason Why You Should Measure Your Marketing Performance By Channel

    Posted Feb 10th, 2017 By in Search With | No Comments The Reason Why You Should Measure Your Marketing Performance By Channel

    Digital marketing expert Ryan Bonnici at HubSpot is warning marketing professionals to stop measuring the results of their marketing efforts by channel and take a deeper look into the types of content they publish. If your business has a blog and regularly publishes content, then you are probably aware of the benefits. However, how should …

  • More Than 30 Million Amazon Echo/Alexa Devices Will Be In US Homes By The End Of 2017

    Posted Feb 7th, 2017 By in Industry News With | No Comments More Than 30 Million Amazon Echo/Alexa Devices Will Be In US Homes By The End Of 2017

    The Amazon Echo, which uses the cloud-based Alexa to answer queries, control smart home devices, plays games and music hands-free, is reporting record sales and has a loyal customer base that does not purchase competing devices later on down the line. VoiceLabs, which measures voice analytics has predicted that by the end of 2017 there …

  • Popular Marketing Trends In 2017

    Posted Jan 27th, 2017 By in Industry News With | No Comments Popular Marketing Trends In 2017

    If you want to have a competitive business, with a strong online presence, then you need to be aware of these new online trends that are getting a lot of attention. In 2016 content variety and digital advertising swept the online space and received positive results. In 2017 marketers will see these same trends but …

  • Eight Compelling Reasons Why Your Business Should Have A Strong Social Media Presence

    Posted Jan 24th, 2017 By in Social With | No Comments Eight Compelling Reasons Why Your Business Should Have A Strong Social Media Presence

    Social media marketing is part of doing business in the new millennium, if you are not active on major social networking sites now is the time to get started. There are hundreds of social media sites in the market, each serve a purpose and may be very beneficial without having to put in hours of …

  • Ideas To Utilize Snapchat for Business

    Posted Aug 26th, 2016 By in Social With | No Comments

    What are some ways to use Snapchat to promote your business? By now, most people heard of Snapchat. It is of course the image messaging social media platform that allows you to “snap” a photo or short video and share it with your followers. In order to engage your audience, you will want to provide …

  • How To Optimize Your Facebook Ads

    Posted Mar 10th, 2016 By in Industry News, YPM Blog With | No Comments

    What Are the Best Ways to Optimize Your Facebook Ads? Nearly one out of every five people on Earth have a Facebook account. Since it is so popular, most businesses are interested in advertising on this platform to generate leads to their business. Creating a Facebook ad is a great way to get some attention, …

  • Tips For Advertising On Twitter

    Posted Mar 3rd, 2016 By in Industry News, YPM Blog With | No Comments

    Are you familiar with Twitter Ads? Most people who use social media on a regular basis understand the power of Twitter. While there are many things you can do on Twitter organically to gain visibility, you can also take advantage of advertising on this platform to attract new followers, drive traffic, and capture additional leads. …

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