YPM’s Media Management team is structured differently than most in our industry. At YPM, there is a single point person (or team, if the client program scale warrants) for each client program. He or she coordinates all aspects of that program from start to finish – from the tactical and strategic to the clerical, so that he or she becomes an expert on your business and program, with full support and hands on assistance from our Sr. Management team. Our team is comprised of highly motivated, experienced marketing professionals dedicated to providing our clients with the utmost quality of service and responsiveness in the yellow pages industry.
Our “follow-up skill set” is a key cultural characteristic as well. We do not leave anything to chance, and understand that there is simply no substitute for hard work. This is a critical component of what separates YPM from our competitors. All client programs are custom designed and implemented to ensure they are strategically and tactically sound and utilize all of the resources the industry has to offer. There are no shortcuts to hard work, and all programs are continuously monitored by key and senior YPM personnel who lend their expertise and network for the benefit of our advertisers.