It is YPM’s experience that all of our customers have strategies and goals that are particular to their individual unique operating segments of their industry. We pride ourselves on developing an in-depth knowledge of each customer’s business that enables us to function as an extension of their marketing department to design programs that work in concert with each company’s marketing strategy. We strive to create a model for each client that will generate call traffic and address any brand nuances, while at the same time incorporate basic principles and fundamentals of yellow pages media planning.
We utilize client databases, yellow pages measurement tools, customer sales and lead information as well as demographic profiles in order to design the most effective and targeted ad campaigns possible. Our account team works in conjunction with various departments at the client level to extract relevant data, our I.S. and Marketing departments assist our Media Management team in analysis and application to the Yellow Pages medium, and our Creative Services team in reviewing current ad creative to ensure the most effective copy and graphics are being utilized. This sharing of information and subsequent analysis is an integral part of our client relationships, and critical to our success in designing, maintaining and/or modifying a strategic approach on an ongoing basis.
Account Management services include, but are not limited to:
• Tactical & Strategic Recommendations & Guidance
• Detailed and Customized Account Reporting
• Detailed and Customized Budgetary & Fiscal Forecasting and Reporting
• Publisher Discount Optimization and Negotiation of Custom Partnerships
• Proprietary & User Friendly Online Account Management System, YPMnet
• Full-Service In-House Creative Services Department
• Quantitative Ad Testing & Measurement
• Qualitative Measurement Including Focus Groups
• White Pages / 411 Listing Coordination
• Collaboration with YPM’s IYP and Search Teams for a Cohesive Marketing Approach
• Regular In-Person Account Status and Planning Meetings
Overall, we pride ourselves on our ability to execute and deliver high quality, innovative and results-driven programs to optimize every investment, regardless of size or complexity. We do so while providing exceptional customer service, responsiveness and accuracy, and demonstrating our commitment to developing and nurturing long-term business relationships with our clients, publishers and industry partners. Please contact us to learn more about YPM’s Account Management services and approach.