Print and online yellow pages advertising delivers quality leads to your business. Find out more key facts on the value of directory advertising and how yellow pages are the most effective medium for...
Yellow Pages users tend to be leaders, smart shoppers, willing to try new brands, and willing to pay full price for good value.
Close to a fifth of Yellow Pages references are for business purposes; these users spend 80% more than other consumers.
Users of Yellow Pages actively seek out the information in ads. 100% of ads viewed are paid attention to. There is no better time to reach a consumer than when that consumer has a need and is interested and actively seeking out information about businesses and their products and services to help make shopping decisions.
Yellow Pages are the most effective medium for attracting new customers: The majority of sales (54%) resulting from the Yellow Pages is from new customers to the businesses.