Print and online yellow pages advertising delivers quality leads to your business. Find out more key facts on the value of directory advertising and how yellow pages are the most effective medium for...
Consumers' increased use of Online Services has caused traditional media to decline in usage; however, Internet Yellow Pages is not cannibalizing print Yellow Pages, as 85% of Internet Yellow Pages users continue to also use the print versions. When combined, the two mediums reach more than 60% of the active market.
Based on 2,571 users in 2002 and 2003, on the average reference: 62% referenced one or more ads. 4.6 is the average number of ads looked at by those referencing ads.
Usage of Yellow Pages is likely to increase over the next 10 to 15 years due to demographics and demonstrated usage patterns. The under-26 age group (Generation Y) numbers about 79 million people; the leading edge of this group (18-24 year-olds) currently uses Yellow Pages 38% more than average.
Yellow Pages ads help shoppers make purchase decisions: The majority (60%) of Yellow Pages users are actively shopping (have not already chosen a business).
More than half of users that have only one business or brand in mind when they seek out the Yellow Pages end up looking at other ads. Thus, about three quarters of users of Yellow Pages are shoppers and use information in the Yellow Pages ads to help make shopping decisions.