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  • Yellow Pages Calls Increase

    Posted Apr 26th, 2011 By in Industry Data With | No Comments

    The 2011 Metered Ad Study had 14,671 advertisers with the same size ad (and same UDAC) in the same heading tracked for both 2009 and 2010. These ads were in 771 different directories (ranging from distributions of 2k up to 2.3 million) representing the four largest publishers and were found in 740 different headings.

    Across the entire set of ads, calls increased by 10% between 2009 and 2010, from 5.7 million calls in 2009 to 6.3 million calls in 2010. This increase follows a 3% increase in calls observed between 2008 and 2009.

    Download the article here – Yellow Pages Calls Increase in 2010.pdf

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