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  • Why An SEO Audit Is Important For Optimizing Your Web Presence

    Posted May 2nd, 2017 By in SEO & SEM Case Studies With | No Comments Why An SEO Audit Is Important For Optimizing Your Web Presence

    Depending on how much traffic your websites receives on a daily basis an SEO audit might be needed. If your business has a website, having an SEO audit will give it a strong web presence and keep you ahead of the competition, however, there will be a time where you need to have it refreshed.

    The reasons why SEO audits are necessary is because they will keep your strategy for optimization in place. If your site is not properly optimized, then you could be missing out on a lot of traffic and potential customers.

    Check out these five important reasons below why an SEO Audit is important and why you should have one done as soon as possible:

    1. Analytics review

    As you relaunch the website, you’ll want to be sure that your web analytics continue to seamlessly track from the old website version to the new version. Make sure your analytics tracking code is on every page of the new site.

    2. Technical review

    Technical issues can truly plague SEO. You may know how your existing site works with SEO, but do you know how your new design, layout, images and code will work?

    Is the site responsive for mobile? It’s so much easier to add that now than after the relaunch, when you’ll have to re-engage with web designers. Check out the site on Google’s Mobile Friendly Testing Tool. Most of the mobile-friendly requirements from both Google and Bing are centered around design issues, so it’s helpful to find those issues prior to launch and rectify them before you go live.

    3. Content review

    Many times when a CMS (content management system) is being used, the people updating website content aren’t web designers themselves. That’s the beauty of a CMS — it helps everyone in an organization contribute to the website without requiring much (if any) technical knowledge. If you’re rewriting site content, have you reviewed your keywords? Are there keywords that you want to optimize for, but there’s no appropriate page on the current site for them?

    4. Link review

    If your domain isn’t changing, and you take care of those 301 redirects, inbound linking might not be a major issue with a relaunch. However, you certainly want to be sure that you optimize your internal links from page to page on your site

    5. Benchmarking

    Finally, just before the relaunch goes live, I like to benchmark my SEO metrics. What is the organic traffic to the site from various search engines? What are the current rankings for various high-traffic keywords? You’ll use this benchmark data after the relaunch goes live to monitor and ensure that your SEO is staying the course.

    After the new website is live, you’ll need to monitor it closely to see if there are any changes in organic traffic and rankings. I like to run checks internally every day for about two weeks to ensure everything stays on track, comparing daily data to my benchmark and looking for signs of dips in organic traffic.

    At YPM, we recognize that it takes time, effort, and expertise to optimize your website for SEO and we are here to help. Our team takes the time to learn what you are doing currently and customizes a strategy to achieve your goals of increasing visibility and driving more traffic to your website which leads to increased sales for your business. Contact us to learn more about YPM’s digital marketing services.

    Article Source: Search Engine Land


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