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  • Use of Yellow Pages by Those Under Age 30

    Posted Nov 24th, 2010 By in Industry Data With | No Comments

    It is frequently said that young adults rarely use Yellow Pages. It is said that they have grown up on the Internet and have little use for an “old” product such as Yellow Pages. But is this true?

    We will review what the data say about this. But, even before we examine the data, we need first ask: “Do we expect young adults to have much measurable usage of Yellow Pages?”

    Download the article here – Generation Y’s Use of YP – 2010.pdf


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