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  • The 7-Stage Evolution of a Socially Responsible Brand

    Posted Apr 28th, 2011 By in Industry News With | No Comments

    For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable? In general, companies have crunched the numbers and chosen shareholder profits over a sufficient commitment to invest in greater social responsibility. In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.

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