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  • Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

    Posted May 9th, 2012 By in Industry News With | No Comments

    The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews.

    Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.

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