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  • Snapchat Gains Momentum

    Posted Feb 25th, 2016 By in Industry News, YPM Blog With | No Comments

    Have you considered adding Snapchat to your social media marketing repertoire?

    Snapchat, a mobile app that allows users to share photos and videos, is quickly climbing the ladder to join the ranks of social media giants like Facebook and Twitter. While only 35% of Facebook users upload media every day, 65% of Snapchat users are active daily. Celebrity exposure is propelling Snapchat’s popularity among Millennials and deposing Instagram as the king of casual media sharing.

    The following article from The Social Media Examiner breaks down the statistics on Snapchat’s rise to social media royalty. It discusses points like user engagement, demographics, and current marketing trends. The Social Media Examiner explains that Snapchat’s full screen, vertical viewing style is more popular and can lead to increased exposure for brands. It also breaks down marketing projections from major firms and reveals a surprising twist. For a full breakdown of the data, click the article link below.

    Read full article here

    At YPM, we keep a close eye on changing social media trends. We recognize that each social platform has its own unique following and best practices that marketers can take advantage of for more successful results. We also recognize that it takes time, effort, and expertise to put together an effective campaign and we are here to help. Our team takes the time to learn what you are doing currently and customizes a strategy to achieve your goals of driving more traffic to your website which leads to increased sales for your business. Contact us to learn more about YPM’s digital marketing services.


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