At YPM, we are always keeping abreast of the latest digital information and like to share information that we find pertinent. We discovered this article recently the most important factors associated with higher search engine optimization rankings. It is well known that higher search engine rankings and visibility leads to more website traffic. This is a comprehensive study which may be found on Search Engine Land and was published by Moz, a software as a service (SaaS) company that sells inbound marketing and analytics subscriptions. Moz indicates that this particular study is among the largest one that they have conducted to date. SEO and industry experts were asked their opinion on over 90 search engine ranking factors. The top ranking factor was listed as domain-level, link authority features. Domain Authority, as you may know, is a score that predicts how well a website will rank when comparing to other websites. Essentially it can be thought of as the strength of your website. While this is a very important factor, this is just one of the areas that the study deemed important. To learn more about the other top factors, as well as to see the infographic, view the full article below.