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  • Online Shoppers 2011

    Posted Dec 6th, 2011 By in Industry Data With | No Comments

    The Internet has emerged as a new marketplace and a primary medium for reaching and influencing consumers. Consumers are increasing the number of purchases they make directly through the Internet. Which consumers use the Internet to make online purchases? This paper reviews data from Simmons (Spring 2011) to identify the key demographic characteristics of those most likely to make purchases online.

    Download the article here – Online Shoppers 2011


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