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  • Not All Leads are Created the Same

    Posted Oct 5th, 2011 By in Industry Data With | No Comments

    “Not all leads are created equal. To illustrate this point, which lead generation program is more appealing? Would you prefer 1,000 anonymous email addresses where you eventually determine only ten to be good prospects? Or would you like one that delivers 100 leads, each of whom is an ideal prospect?” As the quote above suggests, leads from the second source (the one that delivers 100 ideal prospects) would be worth 100 times more than leads from the first source (the one whose leads had only a 1% chance of being a good prospect). If a business is willing to pay $1 per lead for the first source, then they should be willing to pay $100 per lead for the second.

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