Latest Industry News

6/01/10

YPM, Inc. completes its acquisition of National Multimedia Marketing, Inc., a Southern California based Certified Marketing Representative/direct media agency, in a private transaction. YPM is very pleased to welcome all National Multimedia Marketing’s print and interactive clients to our organization. We are excited to partner with each of these former National Multimedia brands to maximize the value of their media investment. With nearly 30 years of industry experience and search expertise, YPM brings a wealth of media savvy and knowledge in all local search media channels, and looks forward to the opportunity to demonstrate our company's capabilities to our newest valued customers. YPM is an acquirer of media agencies and a premier leader in the print and online search marketplace. Any questions or comments related to this particular transaction or YPM’s services, may be directed to Steve Lendino, President, at 800-877-8223 ext 228 or slendino@ypm.com.

11/24/09

YPM Becomes Google Certified

November, 2009 Irvine, CA - YPM's expertise in the 'search' space has once again been reinforced as it achieves Google Certification as an Adwords Qualified Company. According to Google 'This qualification demonstrates that the company employs individuals with deep AdWords knowledge, and has experience in assisting clients with their AdWords campaigns'. The designation is indicative of YPM's ongoing commitment to delivering best in class search services to its customers via online as well as offline marketing channels. As a leader of the original search medium, for over three decades YPM has been assisting its customers to generate incremental, localized sales opportunities to their doorways, telephones and websites. YPM's digital lead generation services extend across search engine optimization, search engine marketing, local and mobile search, social media marketing as well as online media including internet yellow pages advertising. Google's appointment of YPM as an Adwords Qualified Company reaffirms the company's position among the top online / offline lead generation companies.

8/18/09

YPM Becomes SEMPO Member

YPM reinforces its continued commitment to delivering a fully integrated suite of accountable and cost-effective marketing solutions by joining the Search Engine Marketing Professional Organization www.SEMPO.org.

“SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. {SEMPO’s} purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.”

YPM’s membership in SEMPO is indicative of the company’s expanding online footprint across SEO, SEM, Social Media, Local Search and online media disciplines.  As a local search pioneer and leader, YPM’s foundation has been built on bringing new customers to the doorways, telephones and websites of local, regional, national and global advertisers alike.

YPM seeks to educate, enable and arm its clients with the necessary tools for leveraging the ever-changing digital space into new sales opportunities for their businesses.   YPM’s participation and partnership with SEMPO furthers the company’s mission to be an organization of dedicated marketing professionals committed to providing customers with a caliber of service and marketing expertise unequaled in our field.

6/01/09

YPM, Inc. completes its acquisition of GDMI, a Chicago-based directive media agency, in a private transaction. YPM is very pleased to welcome GDMI's print and interactive clients, and is excited to partner with each of them to maximize the value of their media investment. With nearly 30 years of industry experience and expertise, YPM brings a wealth of media savvy and knowledge in the local search marketplace, and looks forward to the opportunity to demonstrate our company's capabilities to our newest valued customers. YPM is an acquirer of media agencies and a premier leader in the print and online search marketplace. Questions or comments may be directed to Steve Lendino, President, at 800-877-8223 ext 228 or slendino@ypm.com.

5/15/09

Google eases trademark restrictions on some U.S. ads

1/22/09

AT&T Interactive and Idearc Media Enter Cross Distribution Agreement

7/30/08

Volt to Sell Directory Systems to Yellow Pages

5/5/08

Yellowbook Launches New Multi-media Campaign that Redefines the Future of Local Search

3/17/08

YELLOWPAGES.COM Network Expands to Include Microsoft Search Sites

1/23/08

AT&T Advertising & Publishing Announces New Research Strategy for 2009 and Beyond

11/19/07

AT&T agrees to buy Ingenio in San Francisco