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  • National Advertisers Attracted to Local Trends

    Posted Jul 13th, 2011 By in Industry News With | No Comments

    Some large national advertisers have tapped daily deal sites or mobile check-in services like Groupon and foursquare to take part in the hyperlocal ad market, but many see those options as primarily benefiting small local businesses that need them to get traffic in the door. Large brands do want in on the local action, though, research suggests.

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