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  • Mobile Devices Gain As Shopping Tools

    Posted May 9th, 2012 By in Industry News With | No Comments

    More than three quarters (79%) of U.S. smartphone and tablet owners have used their devices for shopping-related activities, according to a first-quarter survey by Nielsen. The study showed smartphones are used more often than tablets for “on-the-go” activities.

    The difference was most pronounced when it came to locating a store, with 73% using phones compared to 42% on tablets. Handsets were also preferred for using a shopping list, while shopping, (42% versus 16%) and redeeming a mobile coupon (36% to 11%). However, tablet owners are more likely to use their devices for making purchases, at 42% versus 29% of smartphone users.

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