So now that we have the data, what do we do with it? Great question, and one we take very seriously.
We examine the many facets of every lead that comes in and glean every ounce of information from it that we can… from demographic profiling to online impressions to how the lead converted. Then we use that information to determine the criteria needed to lower your Cost Per Lead, and ultimately make your business grow. This data is genuine, accessible, and interactive – so you can feel confident that our recommendations (and your decisions) are based on facts.
The YPM team has been measuring data for years (we would even call ourselves the strategy specialists), and we have always found that it is a lot harder to argue with actual numbers. Plus, all that practice has made us pretty great at figuring out what all the numbers mean.