Demographic Profiling is the life blood of a healthy marketing program of any type. It is no different for National Yellow Page Directory Marketing programs!
When we begin analyzing your current program, we start at square one with what your current program looks like - demographically and with regard to consumer expenditures.
We break our analysis down from the State level, to Designated Marketing Areas (DMAs - A.C. Nielsen's exclusive market that is based on TV audiences. Similar to ADI's but used for TV markets rather than radio markets.), to Metropolitan Statistic Areas (MSAs), to counties, to individual directory coverage areas and down to the ZIP Code level. This way we get the most complete and accurate picture of what your current program's profile looks like.
Then we build the program back up - looking for places to further maximize your current program's full potential as well as looking for places to either shift coverage to areas that better mirror your current programs profile or expand coverage to areas that your program needs to cover. And as your company grows and develops, so does our analysis and recommendations based upon the ever changing landscape of demographics and consumer expenditures.
We know that it is important to make sure that you can clearly understand the method behind what may look like madness. And we also know that it is critical to have the information you need when you need it so we go the extra step of making as much of this information available to you online as possible (See our information on YPMnet - our online client web service).
We can also use this information with third party data or your data and combine it with our mapping capabilities to give you a visual of what the different variables look like in proximity to one another. Our maps are definitively the pictures that are worth a thousand words!
We do all of this through our internal marketing department - holding true to the One Contact, One Contract, One Company model that has made YPM so successful.