As part of your Yellow Pages advertising program, YPM will perform Competitive Analysis studies to maximize your return on investment. YPM’s library contains over 7,000 current Yellow Pages directories from around the world, which are used to prepare each client’s Competitive Analysis request.
All Competitive Analyses are custom prepared and can be designed to show a number of variables such as: Share of Voice, Share of Category Spend, Page Positioning or Year over Year expenditures and ad size. Competitive Analyses can be performed on a number of different geography levels ranging from DMA down to an individual Yellow Pages directory, depending on need.