Yellow Pages advertising is a direct response vehicle providing quality leads to advertisers. Both print and online directories deliver leads from consumers and businesses which are ready to purchase your goods, and/or services. YPM helps clients manage their lead generation flow and performs varying CPL analyses to measure YP leads among many specific criteria levels.
Today's marketers measure media on a CPL basis. Are your Yellow Pages leads being effectively measured and reviewed? Is your YP CPL going up? What steps are being taken to evaluate this scenario by your existing CMR?
Contact YPM today to discuss further and let us walk you through our analysis and review of your current program and measurement methods.