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  • Four Helpful Tips For An Effective Mobile App Strategy

    Posted May 2nd, 2017 By in Mobile With | No Comments Four Helpful Tips For An Effective Mobile App Strategy

    If you think mobile apps are for big name brands like Wal-Mart or Amazon, think again. Many businesses are following this popular trend and are reporting positive results when they create a personal application for their clients to use.

    An effective mobile strategy involves more than just a mobile compatible website and easy navigation. Having a mobile app, which is not complicated to create, can put your business ahead of the game when it comes to marketing.

    In case you are not sure why anyone would want to build a mobile platform, check out these four important reasons why going down this path can prove to be beneficial.

    1. Customer engagement.
    The best thing about the mobile channel is that it gives companies the potential to engage with their customers in real-time, by location and complete with profile information.

    2. Customer service and support.
    Making it simpler and more efficient for your customers to get in touch with your company and offering them tools to make their life easier while using your products or services can be a great reason to develop a mobile app.

    3. Promotion.
    One of the most popular means to monetize is offering coupons. And mobile adds an interesting layer of location-based push notifications to the coupon economy.

    4. If you sell your products or services online, a mobile app may be an option worth considering. This gives your customers the mobility to do the same things they would traditionally have done sitting at their desks, but on their phones.

    At YPM we fully recognize that it takes time, effort, and expertise to put together an effective social media campaign and we are here to help. Our team takes the time to analyze your current visibility and will customize a strategy to achieve your goals of driving more traffic to your website which leads to increased sales for your business. Contact us to learn more about YPM’s digital marketing services.

    Article Source: Entrepreneur




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