It’s been clear for some time that Google’s greatest rival was never going to be Yahoo, Bing or the combination thereof. Instead, the explosion of consumer generated content where the user IS the product is the greatest threat to even a behemoth such as Google. Enter Facebook. Read More
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Search + Social…Just a Matter of Time
Posted Feb 8th, 2012 By YPM Digital in Media, Search, Social, YPM Blog With | No Comments -
Trite but True: Content Reigns King
Posted Sep 1st, 2011 By YPM Digital in Social With | No CommentsWebsites, whitepapers, podcasts, profiles, press releases, emails, blogs, mentions, citations, Tweets, tags, images, video… the list of digital content goes on and on and on. While the heightened focus appears to be on snippets of information in the neighborhood of 140 characters or less, well-developed and well-placed content remains central to building a brand’s visibility and credibility online. Why? Read More
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I’m a B2B, is Social Media Really for Me?
Posted Aug 24th, 2011 By YPM Digital in Social With | No CommentsIf you’re among the hold-outs who still think that social media is only for edgy sports drinks, trendy fashion brands or designer coffee chains– think again. It’s time to recognize that social networking has forever changed how brands communicate with a target audience. Read More
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