Hitwise reported new search market-share numbers yesterday and this morning financial analysts are offering an early peak at comScore’s February search share numbers. Read More…
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Hitwise, comScore Show New Highs For Bing
Posted Mar 24th, 2011 By YPM Digital in Industry News With | No Comments -
Online Research A Significant Part Of Consumer Buying
Posted Mar 24th, 2011 By YPM Digital in Industry News With | No CommentsAccording to a new study, “Inside the Buy,” by the AMP Agency, to determine what’s behind consumer’s shopping behaviors, just 3% of consumers say they are loyal to a particular brand and never buy anything else. The study considered digital behaviors in five leading consumer categories: baby products, consumer electronics, food and beverage, health and …
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Impact of Google Instant on Paid Search
Posted Nov 10th, 2010 By YPM Digital in Industry News With | No CommentsMarin Software unveiled key research showing that Google Instant streaming search results was a win-win implementations for users and advertisers…and Google. Read More…
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Surviving The Impending Yahoo-Bing Ad Transition
Posted Nov 10th, 2010 By YPM Digital in Industry News With | No CommentsAfter a year of planning, engineering and collaboration by teams at Yahoo and Microsoft, it’s go time for the search alliance. Within two weeks we’re told, all paid search ads appearing on Yahoo will be powered by Bing through Microsoft’s AdCenter servers. Read More…
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Facebook and Bing’s Plan to Make Search Social
Posted Nov 10th, 2010 By YPM Digital in Industry News With | No CommentsMicrosoft and Facebook have announced a new partnership that brings “Like” data and profile search to Bing. The deal marks a big leap forward in social search and also represents a new advantage for Bing –- which Facebook CEO Mark Zuckerberg declared the “underdog” in search during today’s press conference -– in its quest to …
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New Place Search Shows Google’s Commitment To Local
Posted Nov 10th, 2010 By YPM Digital in Industry News With | No CommentsToday Google formally rolls out its new presentation of local results, called “Place Search.” It offers a dramatic change to the look and feel of SERPs on Google.com. The first and most obvious change is that the “7 Pack” is gone. And there appear to be some fairly major SEO implications, which should provide many …
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