If it’s the first Friday of the month, it must be time for Google to share its latest list of search quality updates. And, like clockwork, Google didn’t disappoint today — the company has posted a list of 53 changes that affect search results. This list is particularly interesting because of all the upheaval happening …
-
Google’s April Updates: Bigger & Tiered Index, Document Ranking, Sitelink Changes & More
Posted May 9th, 2012 By YPM Digital in Industry News With | No Comments -
Mobile Devices Gain As Shopping Tools
Posted May 9th, 2012 By YPM Digital in Industry News With | No CommentsMore than three quarters (79%) of U.S. smartphone and tablet owners have used their devices for shopping-related activities, according to a first-quarter survey by Nielsen. The study showed smartphones are used more often than tablets for “on-the-go” activities. The difference was most pronounced when it came to locating a store, with 73% using phones compared …
-
Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Posted May 9th, 2012 By YPM Digital in Industry News With | No CommentsThe findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews. Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business. Read …
-
comScore Releases March 2012 U.S. Search Engine Rankings
Posted May 9th, 2012 By YPM Digital in Industry News With | No CommentscomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 66.4 percent of search queries conducted. Read More…
-
Telmetrics Introduces Call Tracking Without Tracking Numbers
Posted Oct 7th, 2011 By YPM Digital in Industry News With | No CommentsCall tracking has long been criticized by Local SEOs and others as violating the sanctity of what Localeze’s Gib Olander has called the “NAP” (name, address and phone number) — the central currency of all local business listings. The concern was and is that the rented tracking numbers (metered phone numbers) would be crawled or …
-
Google Enables Call Tracking From Mobile Landing Pages
Posted Oct 7th, 2011 By YPM Digital in Industry News With | No CommentsGoogle’s Click to Call program has been a huge success. About a year ago Google reported that it had 500,000 advertisers using Click to Call. (That number was repeated again today in a blog post.) And last year former Google Product SVP Jonathan Rosenberg said “Click-to-Call ads are generating millions of calls every month.” Read …
-
Google Tweaks AdWords To Give Landing Page Quality More Weight
Posted Oct 5th, 2011 By YPM Digital in Industry News With | No CommentsAfter quietly testing in Brazil, Spanish-speaking Latin America, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank …
-
Google Analytics Premium: Better Support & Goodbye Data Sampling
Posted Oct 5th, 2011 By YPM Digital in Industry News With | No CommentsToday Google launched a paid version of Google Analytics that processes higher volumes of page views and provides additional support. The general feature set and user experience remain the fundamentally the same as the standard product. This comes as an important addition to the enterprise set of tools that Google offers. The new version audience …
-
comScore Reports August 2011 U.S. Mobile Subscriber Market Share
Posted Oct 5th, 2011 By YPM Digital in Industry News With | No CommentsRESTON, VA, October 5, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung …
-
Official: Google Analytics Gets Social Engagement Reporting
Posted Jul 13th, 2011 By YPM Digital in Industry News With | No CommentsGoogle Analytics has just announced a new set of reports (and functionality) that will enable websites to track social interaction with their content. This comes as a welcomed addition to the new Google+1 button, as it now enables one to measure the impact of social interactions in and outside websites (either through a Facebook like, …
Follow Us!