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  • More Than 30 Million Amazon Echo/Alexa Devices Will Be In US Homes By The End Of 2017

    Posted Feb 7th, 2017 By in Industry News With | No Comments More Than 30 Million Amazon Echo/Alexa Devices Will Be In US Homes By The End Of 2017

    The Amazon Echo, which uses the cloud-based Alexa to answer queries, control smart home devices, plays games and music hands-free, is reporting record sales and has a loyal customer base that does not purchase competing devices later on down the line. VoiceLabs, which measures voice analytics has predicted that by the end of 2017 there …

  • Popular Marketing Trends In 2017

    Posted Jan 27th, 2017 By in Industry News With | No Comments Popular Marketing Trends In 2017

    If you want to have a competitive business, with a strong online presence, then you need to be aware of these new online trends that are getting a lot of attention. In 2016 content variety and digital advertising swept the online space and received positive results. In 2017 marketers will see these same trends but …

  • How To Optimize Your Facebook Ads

    Posted Mar 10th, 2016 By in Industry News, YPM Blog With | No Comments

    What Are the Best Ways to Optimize Your Facebook Ads? Nearly one out of every five people on Earth have a Facebook account. Since it is so popular, most businesses are interested in advertising on this platform to generate leads to their business. Creating a Facebook ad is a great way to get some attention, …

  • Tips For Advertising On Twitter

    Posted Mar 3rd, 2016 By in Industry News, YPM Blog With | No Comments

    Are you familiar with Twitter Ads? Most people who use social media on a regular basis understand the power of Twitter. While there are many things you can do on Twitter organically to gain visibility, you can also take advantage of advertising on this platform to attract new followers, drive traffic, and capture additional leads. …

  • Snapchat Gains Momentum

    Posted Feb 25th, 2016 By in Industry News, YPM Blog With | No Comments

    Have you considered adding Snapchat to your social media marketing repertoire? Snapchat, a mobile app that allows users to share photos and videos, is quickly climbing the ladder to join the ranks of social media giants like Facebook and Twitter. While only 35% of Facebook users upload media every day, 65% of Snapchat users are …

  • comScore Releases January 2016 U.S. Desktop Search Engine Rankings

    Posted Feb 18th, 2016 By in Industry Data, Industry News With | No Comments

    RESTON, VA, February 15, 2016 – comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in January with 63.8 percent of search queries conducted. Read More

  • Important Tips to Improve Your SEO

    Posted Dec 10th, 2015 By in Industry News, YPM Blog With | No Comments

    Do you know what it takes to optimize your site for SEO? Most businesses recognize the importance of optimizing their site, but do not always have time to do it. There are many, many things that go into making a site fully optimized. The efforts associated with SEO are usually categorized into Onsite (or On-Page) …

  • Tips To Get Started On Social Media

    Posted Nov 5th, 2015 By in Industry News, YPM Blog With | No Comments

    Do you know what it takes to get your business started on social media? When you want to create a business presence on social media there are certain best practices that you should follow. However, sometimes it is challenging to know where to begin. The following article from Social Media Examiner details six tips to …

  • How Negative Yelp Reviews Actually Help Your Reputation

    Posted Oct 8th, 2015 By in Industry News, YPM Blog With | No Comments

    Has your company ever received a negative review on Yelp? In 2015, if a consumer has a positive or negative experience with a business, they normally rush to Yelp to share a review. Unfortunately, often times consumers will share a negative review. This can certainly be frustrating to company especially if they do not believe …

  • Improve Your Marketing with Social Media Insights

    Posted Oct 1st, 2015 By in Industry News, YPM Blog With | No Comments

    Do you know what type of content you should be sharing on social media to attract your prospective customers? When it comes to being effective with social media, it is not just important, it is essential to first put a strategy in place. It is not about posting “once in a while” like you do …

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