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  • Benefits of a Multiple Directory Ad Program

    Posted Nov 24th, 2010 By in Industry Data With | No Comments

    Businesses can increase the business and value they obtain from the Yellow Pages by placing ads in multiple directories. Each directory expands the reach of the business to additional prospective customers.

    The 2010 Metered Ad Study contained 2,657 cases in 2008 and 2009 where a single advertiser had display ads in multiple directories for the same heading (and each ad had a unique phone number). The data show that placing ads in multiple directories is an effective way to gain more business.

    Download the article here – Benefits of a Multiple Directory Ad Program 2010.pdf

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