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  • Benefits of a Display and Space Ad Bundle

    Posted Jun 30th, 2011 By in Industry Data With | No Comments

    Advertisers realize the full potential value from developed headings in Yellow Pages when they have both an incolumn ad and a display ad.

    Past call measurement studies showed that advertisers benefit most from Yellow Pages when they use a combination of a display ad and a space ad to reach different sets of consumers. This analysis has been updated using data from the 2011 Yellow Pages Metered Ad Study with similar, reinforcing results. Only data from 2009 and 2010 directories are used in this study to insure results reflect current market dynamics. There were 1,136 call measurement studies where advertisers purchased both display and space ads in the same heading in the past two year period. The results from the current data are almost identical to results obtained in previous years – verifying that the dynamics of Yellow Pages usage have not changed.

    Download the article here – Benefits of a Combined Display and Space Ad Program 2011.pdf

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